With the increasing competition between all business sectors and the growing avenues of media distribution, there is a need to ensure your corporate image or brand, is (from a visual point of view) as good as it can be. The main media outlets for businesses today seem to be online and printed matter. To have a website with snaps taken by someone in the office, really doesn’t project an image that is of professionalism. When I capture images, I draw (in part) on my previous experience as a television director. I have the capacity to tell a story visually. Your images, if viewed in a sequence, should be able to tell a story…
Whenever I would write a documentary or a TV series, I would always draw a storyboard. These always proved to be essential and gave me the opportunity to show my script to other people (clients – TV executives) and allowed them to “see” what the product would be like, rather than them having to imagine it for themselves. It’s kind of like reading a comic book. I have always perceived comics to be really “slow television”.
Check out my Corporate Photography sample gallery HERE