With the increasing competition between all business sectors and the growing avenues of media distribution, there is a need to ensure your corporate image or brand, is (from a visual point of view) as good as it can be. The main media outlets for businesses today seem to be: online and printed matter.
To have a website with snaps taken by someone in the office, really doesn’t project an image that is of professionalism. When I capture images, I draw (in part) on my previous experience as a television director. I have the capacity to tell a story visually. Your images, if viewed in a sequence, should be able to tell a story… a diorama!